Hendrik Müller & Georg Thiersch


Architektur | Interior Design
Dreimühlenstraße 19
80469 München
Phone +49 89 461 33 65 0
Fax +49 89 461 33 65 29


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Following a string of new showroom openings across the globe, Gaggenau raises the curtain of its largest European flagship in the Netherlands. This Gaggenau showroom is located within an innovative‚ cradle to cradle‘ building.
The showroom was developed in collaboration with Munich-based architects eins:33.

The L-shaped space is divided in to the following five sub-spaces: Heritage, Evolution, Dining, Lounge and Wine, separated by charcoal coloured display furniture and supplemented by a window wall, featuring the new full-service induction cooktop CX 480.

After entering the showroom, on the left hand side, the visitor learns of the company‘s history by taking a look through the peepholes incorporated in the wooden heritage wall. On the right hand side, the evolution of the Gaggenau appliances is demonstrated in a row of four show cases. These are set on tracks and can be moved by rotating a wheel at the side. The exhibited pieces give an interesting insight in to the development of the high level  appliances.

In addition to these special features, the dining area provides the ideal backdrop for live cooking events, while Gaggenau‘s wine culture can be enjoyed in a more secluded area at the rear of the showroom.

Gaggenau’s sustainable approach to product evolution is illustrated in a mobile archive cabinet system.

Warm shades of wood and leather create a relaxed atmosphere in the lounge area.

Living Landscape 730, a seating system by partner brand Walter Knoll, forms a gathering spot in the lounge.

The Heritage Wall displays mementos from Gaggenau’s centuries-long history. It is made of wood from a 100-year-old Black Forest lodge.

One area is devoted to Gaggenau wine climate cabinets, which boast optimal storage condition with virtually vibration-free operation. At 270 sq m, the Hoofddorp showroom is Gaggenau’s largest European flagship.