Marco Piva

Studio Marco Piva

Via Maiocchi 9
Milano 20129
Italy
Phone +39 02 29400814
info@studiomarcopiva.com

 

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DIVA

Marco Piva designs Bulgari shop windows

Marco Piva has been associated with the prestigious brand Bulgari for dressing their shop windows for some years. For 2013-14 concept was inspired by the just-launched DIVA jewels collection that celebrates the big stars of the past, who have left their personal footprint in the world of style and fashion and who Bulgari wish to honour with magnificent jewels.

Last year, the successful introduction of ceramics in the common thread of Bulgari’s corporate identity led Marco Piva to continue research on this material, in order to explore new possibilities and forms of expression.

The same concept is enriched with new shapes and emotions: the inspiration of DIVA shop windows comes from evolving experimentations on ceramics and from the shapes and colours explored by Bulgari for its jewels.

The display stands have a predominant geometric shape, narrow at the base with a sinuous and energetic expansion, reminds both of a champagne flute, symbol of big events and special moments, and of the shape of some jewels of the new collection.

These new ceramic volumes, which serve as supports for smaller display stands, are the result of hard structural research. In fact, they have been designed to remain free-standing in spite of the apparent instability that characterises their shape (the ceramic volume is ballasted inside and anchored to the underlying platform).

Two main designs are proposed: the first displays jewels on the volumes anchored to the floor, the second, like a waterfall, displays suspended forms, some of which serve as lamps for the underlying elements, some host necklaces, and some, finally, serve as decorations.

DIVA shop windows evoke the world of cinema and theatre with its muses, through exclusive amethyst and rubellite shantung silk panels that evoke the sliding curtains which close the theatre stage, acting as a frame for the protagonists.

In addition, the two colours chosen clearly remind to the colours of the stones used for the jewels, whilst the shape of the wing reflects the lines and cuts developed for display stands.

Ceramics, cloth and metal blend together on stage to enhance the jewels’ colours and brightness.

The result is a game of lights, colours, shapes and contrasts to live and explore.

Joyous and lively, the new DIVA shop windows designed by Marco Piva pay a tribute to the appeal and femininity of the women to whom the jewels are inspired.

An imaginary theatre for unquestioned protagonists.

Images copyright;
- Bulgari Milano
Photographer Andrea Martiradonna

- Bulgari New York
Ground Floor design Studio Marco Piva, First & Second Floor Fenizia Design Studio

About

Exciting, fluid, functional. This is the language that distinguishes MARCO PIVA’s architectural creations, product design and interior design.

The effort in material research and technology, the value of differentiation, the design innovation, lead the establishment of Studiodada Associates, whose production becomes one of the most representative of the period of Radical Design.

At Studio Marco Piva, the work ranges from large projects to architectural interior design, to industrial design. A traveller and a designer, an innovator who is educated in rational approaches, Marco Piva studies and creates design solutions which are pervaded by stylistic freedom and compositional sobriety.

Marco Piva Atelier Design designs for many prestigious company in Italy and abroad.